It is vital to website optimization to have a speedy implementation. It's irrelevant which measurement of success you examine – whether it's involvement on a website, social media sharing, profits, how highly your site is positioned in the search engines, etc. You will struggle immensely if your website is running slowly. A study done by Google DoubleClick states that it takes 19 seconds for a … [Read more...]
7 Higher Education Marketing Strategies that Boost Enrollment
Institutes of higher learning have witnessed sharp decreases in applications because of the COVID-19 pandemic. Now is an opportune moment for schools to audit and amend their digital marketing and recruitment marketing plans to make sure that the essential techniques for generating leads are operational and that their current methods are as efficient as possible. There is no one easy solution … [Read more...]
Higher Education Content Marketing
If universities create content that is diverse and engaging, they can increase their brand presence, generating more student inquiries. Universities must create content and marketing strategies which differ from other already established educational institutes if they want to make themselves unique and competitive. Your university's first point of contact with prospective students … [Read more...]
Using Social Media to Elevate Your Admissions in Higher Education: An Ultimate Guide
The world of marketing has seen a dramatic change in the past few years due to social media. Businesses who were slow to adopt a social media strategy are now being left behind. Colleges and universities are no different. Since 1997, social media has been an important part of the college experience for students. Sites like SixDegrees, Xanga, MySpace, and Friendster were popular among college … [Read more...]
Instagram for Higher Education: 10 Go-To Strategies for Success
Instagram has been around for almost 10 years and started out as a way to share pictures with friends. It has since become a popular social media platform for schools to reach out to both Millennial parents and Gen Z students. Since being bought by Facebook in 2012, Instagram has changed a lot. It's now a great platform for marketing and advertising, but it still relies on users sharing … [Read more...]
8 Ways on How to Develop a Video Marketing Strategy for Higher Education
As the competition for higher education enrollment increases, schools are using a variety of marketing and advertising techniques to attract students. In this guide, we'll cover the most effective video marketing strategies for higher education institutions. If you're wondering where to invest your budget in attracting more students, video marketing is definitely worth your time and attention. … [Read more...]
6 Marketing Musts to Get Generation Z’s Attention
Generation Z, composed of people born between 1996 and 2014, falling between Millennials and Generation Alpha. A more appropriate name for Gen Z might be "a group of children and young adults who have always had the internet." In 2020, Gen Z accounted for 40 percent of all consumers, so it is crucial to figure out how to market to them. They are well-informed consumers and social media experts; … [Read more...]
University Branding: How to Build Your School’s Brand
Social media in higher education can help extend your school's branding to potential students. It can help build your school's online presence and connect with prospects in a more meaningful way. This means that the content you share on social media should support your school's digital marketing goals. You need to find ways to make your social media strategy match your school's mission and … [Read more...]
7 Effective Higher Education Marketing Strategies for 2022
Universities can increase their brand presence and student inquiries by creating diverse and engaging content. To be different from other universities and appeal to students, universities need to have strong content creation and marketing plans. Why is it important for universities to have a content marketing strategy? Nowadays, your university's first point of contact with prospective students … [Read more...]
Higher Ed Digital Marketing Trends & Tactics for 2022
This year has been tough for a lot of us, having to adapt to a more digital lifestyle in order to keep in touch with people. Our "new normal" now includes things like online meetings and events instead of in-person ones. Digital marketing is continuing to grow, with worldwide digital ad spending expected to rise to $441.12 billion in 2022. It is important to make sure that the right messages … [Read more...]