Reaching out to prospective students and their parents can be difficult for marketers and for admissions teams due to increased institutional competition, reduced budgets, and competing priorities. Traditional methods of outreach are less effective than they used to be. For that reason, schools need to adjust their marketing efforts to be more effective. Institutes need to reach out to … [Read more...]

Your business can have the best products or services, and offer them at very competitive prices. You're dead in the water if you can't get traffic to your offer at an affordable price though. You need eyes on a webpage, feet in the door, or callers on the phone. Traffic. More specifically, you need qualified, highly targeted traffic - and lots of it. Finding that traffic takes time and … [Read more...]