The world of marketing has seen a dramatic change in the past few years due to social media. Businesses who were slow to adopt a social media strategy are now being left behind. Colleges and universities are no different. Since 1997, social media has been an important part of the college experience for students. Sites like SixDegrees, Xanga, MySpace, and Friendster were popular among college … [Read more...]

Instagram has been around for almost 10 years and started out as a way to share pictures with friends. It has since become a popular social media platform for schools to reach out to both Millennial parents and Gen Z students. Since being bought by Facebook in 2012, Instagram has changed a lot. It's now a great platform for marketing and advertising, but it still relies on users sharing … [Read more...]

As the competition for higher education enrollment increases, schools are using a variety of marketing and advertising techniques to attract students. In this guide, we'll cover the most effective video marketing strategies for higher education institutions. If you're wondering where to invest your budget in attracting more students, video marketing is definitely worth your time and attention. … [Read more...]

Generation Z, composed of people born between 1996 and 2014, falling between Millennials and Generation Alpha. A more appropriate name for Gen Z might be "a group of children and young adults who have always had the internet." In 2020, Gen Z accounted for 40 percent of all consumers, so it is crucial to figure out how to market to them. They are well-informed consumers and social media experts; … [Read more...]

Social media in higher education can help extend your school's branding to potential students. It can help build your school's online presence and connect with prospects in a more meaningful way. This means that the content you share on social media should support your school's digital marketing goals. You need to find ways to make your social media strategy match your school's mission and … [Read more...]

Universities can increase their brand presence and student inquiries by creating diverse and engaging content. To be different from other universities and appeal to students, universities need to have strong content creation and marketing plans. Why is it important for universities to have a content marketing strategy? Nowadays, your university's first point of contact with prospective students … [Read more...]

It's time for a new year and a fresh start! Let's leave 2021 behind us and make a splash in 2022! New year's resolutions are a way to look back on the past year and set some goals for the coming one. Unfortunately, very few people are successful in achieving their resolutions. Most people lack specifics, don't know where to start, or have trouble measuring progress. These are just a few of the … [Read more...]

Over $400 billion dollars is spent by college students in America every year. This includes $60 billion dollars that is spent on things that are not necessary like dorm essentials, school supplies, food, and video games. A large percentage of students' spending money comes from their parents. Around 50% of students who are given an allowance from their parents receive approximately $2,000 a … [Read more...]

Your school is under new scrutiny. If you were hoping things would go back to how they were before the pandemic, you need to forget about it. Things aren't going to go back to "normal." The Covid-19 pandemic wasn't like throwing a rock into a calm lake, causing ripples that eventually disappear and the calmness returns. It was more like a storm that changes a lake's landscape permanently. The … [Read more...]